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NuSmile was established by CEO Diane Johnson Krueger in Houston, Texas in 1991 as a division of Orthodontic Technologies. Under Diane’s leadership, the Company invented and introduced one of the world’s first prefabricated esthetic pediatric crowns: NuSmile Signature Pre-veneered Crowns. Popularity of NuSmile crowns rapidly grew due to their life-like esthetics and durability, and the Company’s reputation for excellent customer service and support. By 2005, NuSmile Signature was independently sited as the the world’s number one-selling esthetic crown. In 2012, the Company introduced the NuSmile ZR full coverage zirconia crown system featuring exclusive Try-In crowns that eliminate saliva/blood contamination and ensure successful retention of the restoration. NuSmile continues to innovate, with offerings that include bioactive luting cements, MTA pulp therapy materials, posterior stainless steel crowns and other state-of-the art products specifically designed for pediatric dentistry.